HuffPost Live Claims 48 Million Monthly Streams of Clips

While the live viewership of the HuffPost Live is modest, viewership of short from the daily, 12-hour talk show,  has reached 48 million, reports Peter Kafka in AllThingsD.  Earlier this year, we spoke with Huffington Post Media CEO Jimmy Maymann about how the fledgling network has become a vast creator of video clips which are widely published on HuffPost article pages and syndicated. We have republished that video today.  

Posted on 03/07/2013 at 1:44 PM

RECENT VIDEOS Advertise

Online video is on the rise, but when you look at the numbers in comparison to television, television is still clearly in the lead in terms of viewership.  In a panel at the Beet.TV executive retreat last month, Joy Marcus of DFJ Gotham Ventures spoke with David Payne, Chief Digital Officer at Gannett …

Posted on 04/05/2013 at 6:36 AM

Advertise

70 percent of all video views on global video platforms like YouTube come from foreign ISPs, yet 99 percent of the content is in English, explains dotSUB Founder and Chairman Michael Smolens.  dotSUB seeks to make this English content available to everyone, offering a service that enables video on the web …

Posted on 04/04/2013 at 2:29 PM

Advertise

“The consumer experience in online video right now is not perfect, and I think that there is a lot of potential for disruption,” says Joy Marcus, Partner at DJF Gotham Ventures.  At the Beet.TV executive retreat in February, we had the opportunity to sit down with Marcus and learn more about …

Posted on 04/04/2013 at 2:29 PM

Advertise

AUSTIN – Racist comments on YouTube, often penned anonymously, can be ugly an painful, but engaging in a conversation provides the commentator the platform they seek.  It’s best to step back and not respond says Andre Meadows, the Los Angeles-based comedian  and creator of “Black Nerd …

Posted on 04/04/2013 at 6:30 AM

SS

Technology might be moving the advertising industry along at a rapid pace, but marketers shouldn’t forget the power of emotion, says Stephanie Sarofian, Senior VP & Managing Director at Digitas, during an interview with Beet.TV at the Beet Retreat 2013 in Vieques, Puerto Rico. Numbers and …

Posted on 04/04/2013 at 6:24 AM

Screen Shot 2013-04-04 at 10.51.08 AM

Most of the advertising startups who pitch their new services and products to agencies will never return money for themselves or their investors, says Rob Norman, Chief Digital Officer at GroupM Global, during an interview with Beet.TV at the Beet Retreat 2013 in Vieques, Puerto Rico. “Of every 100 …

Posted on 04/03/2013 at 5:27 PM

Plesstv-christinaBeaumierXaxisBeetRetreat02_12_13693

Programmatic buying of media including display, video, radio and soon digital out-of-home, comprises the “biggest push” around media buying at WPP’s giant media agency GroupM, says Christina Beaumier, VP at GroupM’s Xaxis unit, in this interview with Beet.TV Beaumier explains how data …

Posted on 04/02/2013 at 9:28 PM

517725030_c_260_195

The Washington Post, an early innovator in Web video, which won awards but was “not necessarily Web friendly,” is developing video programming that both works in the context of articles and “stands on its own” outside the article page, says Washington Post Chief Digital Officer Vijay …

Posted on 04/02/2013 at 1:10 AM

517667151_c_260_195

While the live viewership of the HuffPost Live is modest, viewership of short from the daily, 12-hour talk show,  has reached 48 million, reports Peter Kafka in AllThingsD.  Earlier this year, we spoke with Huffington Post Media CEO Jimmy Maymann about how the fledgling network has become a vast creator of …

Posted on 04/01/2013 at 10:00 AM

517724808_30_260_195

The important digital media stories are not so much the transformation of the big legacy companies, but around a new crop of digital-only innovators, says Ernie Sander, Executive Editor of GigaOm and paidContent, as he give this preview of the paidContent media conference set for New York on April 17. …

Posted on 03/29/2013 at 4:54 PM

jeffhinz

AUSTIN — The time is now for marketers to start taking advantage of advertising in user-generated videos given the sheer number of videos consumers are watching, says Jeff Hinz, Managing Partner and U.S. Digital Director at MediaCom, during a panel session at SXSW in a private session about digital …

Posted on 03/29/2013 at 10:55 AM

Screen Shot 2013-03-29 at 10.10.17 AM (2)

Brands that have the most success in social media are often those that integrate social throughout the organizatons, says Jan Rezab, CEO of Socialbakers, a social media analytics firm, in an interview with Beet.TV. “There are companies with just one to two guys working on social and I think the most …

Posted on 03/29/2013 at 10:52 AM

View the original article here

Digitas’ Sarofian: Don’t Let Data Overshadow Creative

Technology might be moving the advertising industry along at a rapid pace, but marketers shouldn’t forget the power of emotion, says Stephanie Sarofian, Senior VP & Managing Director at Digitas, during an interview with Beet.TV at the Beet Retreat 2013 in Vieques, Puerto Rico. Numbers and analysis are absolutely vital in the unchartered territory of big data, branded content and multi-screens, but tapping into emotions via creative should not be neglected, she tells Ashley Swartz, the founder and CEO of the New York-based consultancy Furious Minds. “We have to use our emotions because that’s how people make decisions in the end,” Sarofian explains. “The tools we are using are important but we still have to get to the insight, and the insight brings us to an idea, and only then can we have some impact on the brand’s bottom line.” When it comes to content creation, brands can learn lessons from newsrooms and news organizations about how to create, curate and organize content. For more insight into what’s next in partnerships and mergers in advertising, check out this video interview. -Daisy Whitney

Posted on 03/04/2013 at 11:37 AM

RECENT VIDEOS Advertise

Online video is on the rise, but when you look at the numbers in comparison to television, television is still clearly in the lead in terms of viewership.  In a panel at the Beet.TV executive retreat last month, Joy Marcus of DFJ Gotham Ventures spoke with David Payne, Chief Digital Officer at Gannett …

Posted on 04/05/2013 at 6:36 AM

Advertise

70 percent of all video views on global video platforms like YouTube come from foreign ISPs, yet 99 percent of the content is in English, explains dotSUB Founder and Chairman Michael Smolens.  dotSUB seeks to make this English content available to everyone, offering a service that enables video on the web …

Posted on 04/04/2013 at 2:29 PM

Advertise

“The consumer experience in online video right now is not perfect, and I think that there is a lot of potential for disruption,” says Joy Marcus, Partner at DJF Gotham Ventures.  At the Beet.TV executive retreat in February, we had the opportunity to sit down with Marcus and learn more about …

Posted on 04/04/2013 at 2:29 PM

Advertise

AUSTIN – Racist comments on YouTube, often penned anonymously, can be ugly an painful, but engaging in a conversation provides the commentator the platform they seek.  It’s best to step back and not respond says Andre Meadows, the Los Angeles-based comedian  and creator of “Black Nerd …

Posted on 04/04/2013 at 6:30 AM

SS

Technology might be moving the advertising industry along at a rapid pace, but marketers shouldn’t forget the power of emotion, says Stephanie Sarofian, Senior VP & Managing Director at Digitas, during an interview with Beet.TV at the Beet Retreat 2013 in Vieques, Puerto Rico. Numbers and …

Posted on 04/04/2013 at 6:24 AM

Screen Shot 2013-04-04 at 10.51.08 AM

Most of the advertising startups who pitch their new services and products to agencies will never return money for themselves or their investors, says Rob Norman, Chief Digital Officer at GroupM Global, during an interview with Beet.TV at the Beet Retreat 2013 in Vieques, Puerto Rico. “Of every 100 …

Posted on 04/03/2013 at 5:27 PM

Plesstv-christinaBeaumierXaxisBeetRetreat02_12_13693

Programmatic buying of media including display, video, radio and soon digital out-of-home, comprises the “biggest push” around media buying at WPP’s giant media agency GroupM, says Christina Beaumier, VP at GroupM’s Xaxis unit, in this interview with Beet.TV Beaumier explains how data …

Posted on 04/02/2013 at 9:28 PM

517725030_c_260_195

The Washington Post, an early innovator in Web video, which won awards but was “not necessarily Web friendly,” is developing video programming that both works in the context of articles and “stands on its own” outside the article page, says Washington Post Chief Digital Officer Vijay …

Posted on 04/02/2013 at 1:10 AM

517667151_c_260_195

While the live viewership of the HuffPost Live is modest, viewership of short from the daily, 12-hour talk show,  has reached 48 million, reports Peter Kafka in AllThingsD.  Earlier this year, we spoke with Huffington Post Media CEO Jimmy Maymann about how the fledgling network has become a vast creator of …

Posted on 04/01/2013 at 10:00 AM

517724808_30_260_195

The important digital media stories are not so much the transformation of the big legacy companies, but around a new crop of digital-only innovators, says Ernie Sander, Executive Editor of GigaOm and paidContent, as he give this preview of the paidContent media conference set for New York on April 17. …

Posted on 03/29/2013 at 4:54 PM

jeffhinz

AUSTIN — The time is now for marketers to start taking advantage of advertising in user-generated videos given the sheer number of videos consumers are watching, says Jeff Hinz, Managing Partner and U.S. Digital Director at MediaCom, during a panel session at SXSW in a private session about digital …

Posted on 03/29/2013 at 10:55 AM

Screen Shot 2013-03-29 at 10.10.17 AM (2)

Brands that have the most success in social media are often those that integrate social throughout the organizatons, says Jan Rezab, CEO of Socialbakers, a social media analytics firm, in an interview with Beet.TV. “There are companies with just one to two guys working on social and I think the most …

Posted on 03/29/2013 at 10:52 AM

View the original article here

Washington Post’s Vijay Ravindran: Web Video Has to “Stand on Its Own”

The Washington Post, an early innovator in Web video, which won awards but was “not necessarily Web friendly,” is developing video programming that both works in the context of articles and “stands on its own” outside the article page, says Washington Post Chief Digital Officer Vijay Ravindran in this interview with Beet.TV We spoke with him in February at the Beet.TV executive retreat. The Post is gearing up its political video coverage and just announced that USA Today’s Jackie Kucinich will c0-host the politics show with Post reporter Chris Cillizza.      

Posted on 03/04/2013 at 3:24 PM

RECENT VIDEOS Advertise

Online video is on the rise, but when you look at the numbers in comparison to television, television is still clearly in the lead in terms of viewership.  In a panel at the Beet.TV executive retreat last month, Joy Marcus of DFJ Gotham Ventures spoke with David Payne, Chief Digital Officer at Gannett …

Posted on 04/05/2013 at 6:36 AM

Advertise

70 percent of all video views on global video platforms like YouTube come from foreign ISPs, yet 99 percent of the content is in English, explains dotSUB Founder and Chairman Michael Smolens.  dotSUB seeks to make this English content available to everyone, offering a service that enables video on the web …

Posted on 04/04/2013 at 2:29 PM

Advertise

“The consumer experience in online video right now is not perfect, and I think that there is a lot of potential for disruption,” says Joy Marcus, Partner at DJF Gotham Ventures.  At the Beet.TV executive retreat in February, we had the opportunity to sit down with Marcus and learn more about …

Posted on 04/04/2013 at 2:29 PM

Advertise

AUSTIN – Racist comments on YouTube, often penned anonymously, can be ugly an painful, but engaging in a conversation provides the commentator the platform they seek.  It’s best to step back and not respond says Andre Meadows, the Los Angeles-based comedian  and creator of “Black Nerd …

Posted on 04/04/2013 at 6:30 AM

SS

Technology might be moving the advertising industry along at a rapid pace, but marketers shouldn’t forget the power of emotion, says Stephanie Sarofian, Senior VP & Managing Director at Digitas, during an interview with Beet.TV at the Beet Retreat 2013 in Vieques, Puerto Rico. Numbers and …

Posted on 04/04/2013 at 6:24 AM

Screen Shot 2013-04-04 at 10.51.08 AM

Most of the advertising startups who pitch their new services and products to agencies will never return money for themselves or their investors, says Rob Norman, Chief Digital Officer at GroupM Global, during an interview with Beet.TV at the Beet Retreat 2013 in Vieques, Puerto Rico. “Of every 100 …

Posted on 04/03/2013 at 5:27 PM

Plesstv-christinaBeaumierXaxisBeetRetreat02_12_13693

Programmatic buying of media including display, video, radio and soon digital out-of-home, comprises the “biggest push” around media buying at WPP’s giant media agency GroupM, says Christina Beaumier, VP at GroupM’s Xaxis unit, in this interview with Beet.TV Beaumier explains how data …

Posted on 04/02/2013 at 9:28 PM

517725030_c_260_195

The Washington Post, an early innovator in Web video, which won awards but was “not necessarily Web friendly,” is developing video programming that both works in the context of articles and “stands on its own” outside the article page, says Washington Post Chief Digital Officer Vijay …

Posted on 04/02/2013 at 1:10 AM

517667151_c_260_195

While the live viewership of the HuffPost Live is modest, viewership of short from the daily, 12-hour talk show,  has reached 48 million, reports Peter Kafka in AllThingsD.  Earlier this year, we spoke with Huffington Post Media CEO Jimmy Maymann about how the fledgling network has become a vast creator of …

Posted on 04/01/2013 at 10:00 AM

517724808_30_260_195

The important digital media stories are not so much the transformation of the big legacy companies, but around a new crop of digital-only innovators, says Ernie Sander, Executive Editor of GigaOm and paidContent, as he give this preview of the paidContent media conference set for New York on April 17. …

Posted on 03/29/2013 at 4:54 PM

jeffhinz

AUSTIN — The time is now for marketers to start taking advantage of advertising in user-generated videos given the sheer number of videos consumers are watching, says Jeff Hinz, Managing Partner and U.S. Digital Director at MediaCom, during a panel session at SXSW in a private session about digital …

Posted on 03/29/2013 at 10:55 AM

Screen Shot 2013-03-29 at 10.10.17 AM (2)

Brands that have the most success in social media are often those that integrate social throughout the organizatons, says Jan Rezab, CEO of Socialbakers, a social media analytics firm, in an interview with Beet.TV. “There are companies with just one to two guys working on social and I think the most …

Posted on 03/29/2013 at 10:52 AM

View the original article here

Gannett’s Payne: Online Video Slow To Take On TV

Online video is on the rise, but when you look at the numbers in comparison to television, television is still clearly in the lead in terms of viewership.  In a panel at the Beet.TV executive retreat last month, Joy Marcus of DFJ Gotham Ventures spoke with David Payne, Chief Digital Officer at Gannett Company, Inc. about usage trends and the opportunity for growth in online video. Payne points out that one of the reasons that television continues to boom over online video is that television’s place has been primarily in the home while online video’s place has been primarily at work.  “We need to get into the home” before we can see massive growth. The tablet has introduced the perfect tool for bringing online video into the home, but Payne explains that online video viewing behavior is different from television viewing behavior.  Television viewing is a leanback experience, which often takes place over hours of channel surfing, while online viewing is more “appointment based,” with viewers logging on to watch a specific show or two.  Payne says that when as this behavior set changes we’re likely to see further growth in the online arena. Megan O’Neill

Posted on 03/04/2013 at 11:37 AM

RECENT VIDEOS Advertise

Online video is on the rise, but when you look at the numbers in comparison to television, television is still clearly in the lead in terms of viewership.  In a panel at the Beet.TV executive retreat last month, Joy Marcus of DFJ Gotham Ventures spoke with David Payne, Chief Digital Officer at Gannett …

Posted on 04/05/2013 at 6:36 AM

Advertise

70 percent of all video views on global video platforms like YouTube come from foreign ISPs, yet 99 percent of the content is in English, explains dotSUB Founder and Chairman Michael Smolens.  dotSUB seeks to make this English content available to everyone, offering a service that enables video on the web …

Posted on 04/04/2013 at 2:29 PM

Advertise

“The consumer experience in online video right now is not perfect, and I think that there is a lot of potential for disruption,” says Joy Marcus, Partner at DJF Gotham Ventures.  At the Beet.TV executive retreat in February, we had the opportunity to sit down with Marcus and learn more about …

Posted on 04/04/2013 at 2:29 PM

Advertise

AUSTIN – Racist comments on YouTube, often penned anonymously, can be ugly an painful, but engaging in a conversation provides the commentator the platform they seek.  It’s best to step back and not respond says Andre Meadows, the Los Angeles-based comedian  and creator of “Black Nerd …

Posted on 04/04/2013 at 6:30 AM

SS

Technology might be moving the advertising industry along at a rapid pace, but marketers shouldn’t forget the power of emotion, says Stephanie Sarofian, Senior VP & Managing Director at Digitas, during an interview with Beet.TV at the Beet Retreat 2013 in Vieques, Puerto Rico. Numbers and …

Posted on 04/04/2013 at 6:24 AM

Screen Shot 2013-04-04 at 10.51.08 AM

Most of the advertising startups who pitch their new services and products to agencies will never return money for themselves or their investors, says Rob Norman, Chief Digital Officer at GroupM Global, during an interview with Beet.TV at the Beet Retreat 2013 in Vieques, Puerto Rico. “Of every 100 …

Posted on 04/03/2013 at 5:27 PM

Plesstv-christinaBeaumierXaxisBeetRetreat02_12_13693

Programmatic buying of media including display, video, radio and soon digital out-of-home, comprises the “biggest push” around media buying at WPP’s giant media agency GroupM, says Christina Beaumier, VP at GroupM’s Xaxis unit, in this interview with Beet.TV Beaumier explains how data …

Posted on 04/02/2013 at 9:28 PM

517725030_c_260_195

The Washington Post, an early innovator in Web video, which won awards but was “not necessarily Web friendly,” is developing video programming that both works in the context of articles and “stands on its own” outside the article page, says Washington Post Chief Digital Officer Vijay …

Posted on 04/02/2013 at 1:10 AM

517667151_c_260_195

While the live viewership of the HuffPost Live is modest, viewership of short from the daily, 12-hour talk show,  has reached 48 million, reports Peter Kafka in AllThingsD.  Earlier this year, we spoke with Huffington Post Media CEO Jimmy Maymann about how the fledgling network has become a vast creator of …

Posted on 04/01/2013 at 10:00 AM

517724808_30_260_195

The important digital media stories are not so much the transformation of the big legacy companies, but around a new crop of digital-only innovators, says Ernie Sander, Executive Editor of GigaOm and paidContent, as he give this preview of the paidContent media conference set for New York on April 17. …

Posted on 03/29/2013 at 4:54 PM

jeffhinz

AUSTIN — The time is now for marketers to start taking advantage of advertising in user-generated videos given the sheer number of videos consumers are watching, says Jeff Hinz, Managing Partner and U.S. Digital Director at MediaCom, during a panel session at SXSW in a private session about digital …

Posted on 03/29/2013 at 10:55 AM

Screen Shot 2013-03-29 at 10.10.17 AM (2)

Brands that have the most success in social media are often those that integrate social throughout the organizatons, says Jan Rezab, CEO of Socialbakers, a social media analytics firm, in an interview with Beet.TV. “There are companies with just one to two guys working on social and I think the most …

Posted on 03/29/2013 at 10:52 AM

View the original article here

Vast Majority of Ad Tech Start-ups Will Fail, GroupM’s Rob Norman

Most of the advertising startups who pitch their new services and products to agencies will never return money for themselves or their investors, says Rob Norman, Chief Digital Officer at GroupM Global, during an interview with Beet.TV at the Beet Retreat 2013 in Vieques, Puerto Rico. “Of every 100 companies that come to see me, 85 won’t make money for themselves or their investors,” he tells Ashley Swartz, the founder and CEO of the New York-based consultancy Furious Minds. Beyond that, another ten will make some money for themselves  and their investors. He estimates that four will make a significant return, but only one of the 100 companies will have a meaningful impact on the advertising business. For more insight into how a top media agency executive evaluates new businesses and venture-based companies, as well as how the shifts in media affect hiring, strategy and business development, check out this video interview. -Daisy Whitney  

Posted on 03/04/2013 at 11:37 AM

RECENT VIDEOS Advertise

Online video is on the rise, but when you look at the numbers in comparison to television, television is still clearly in the lead in terms of viewership.  In a panel at the Beet.TV executive retreat last month, Joy Marcus of DFJ Gotham Ventures spoke with David Payne, Chief Digital Officer at Gannett …

Posted on 04/05/2013 at 6:36 AM

Advertise

70 percent of all video views on global video platforms like YouTube come from foreign ISPs, yet 99 percent of the content is in English, explains dotSUB Founder and Chairman Michael Smolens.  dotSUB seeks to make this English content available to everyone, offering a service that enables video on the web …

Posted on 04/04/2013 at 2:29 PM

Advertise

“The consumer experience in online video right now is not perfect, and I think that there is a lot of potential for disruption,” says Joy Marcus, Partner at DJF Gotham Ventures.  At the Beet.TV executive retreat in February, we had the opportunity to sit down with Marcus and learn more about …

Posted on 04/04/2013 at 2:29 PM

Advertise

AUSTIN – Racist comments on YouTube, often penned anonymously, can be ugly an painful, but engaging in a conversation provides the commentator the platform they seek.  It’s best to step back and not respond says Andre Meadows, the Los Angeles-based comedian  and creator of “Black Nerd …

Posted on 04/04/2013 at 6:30 AM

SS

Technology might be moving the advertising industry along at a rapid pace, but marketers shouldn’t forget the power of emotion, says Stephanie Sarofian, Senior VP & Managing Director at Digitas, during an interview with Beet.TV at the Beet Retreat 2013 in Vieques, Puerto Rico. Numbers and …

Posted on 04/04/2013 at 6:24 AM

Screen Shot 2013-04-04 at 10.51.08 AM

Most of the advertising startups who pitch their new services and products to agencies will never return money for themselves or their investors, says Rob Norman, Chief Digital Officer at GroupM Global, during an interview with Beet.TV at the Beet Retreat 2013 in Vieques, Puerto Rico. “Of every 100 …

Posted on 04/03/2013 at 5:27 PM

Plesstv-christinaBeaumierXaxisBeetRetreat02_12_13693

Programmatic buying of media including display, video, radio and soon digital out-of-home, comprises the “biggest push” around media buying at WPP’s giant media agency GroupM, says Christina Beaumier, VP at GroupM’s Xaxis unit, in this interview with Beet.TV Beaumier explains how data …

Posted on 04/02/2013 at 9:28 PM

517725030_c_260_195

The Washington Post, an early innovator in Web video, which won awards but was “not necessarily Web friendly,” is developing video programming that both works in the context of articles and “stands on its own” outside the article page, says Washington Post Chief Digital Officer Vijay …

Posted on 04/02/2013 at 1:10 AM

517667151_c_260_195

While the live viewership of the HuffPost Live is modest, viewership of short from the daily, 12-hour talk show,  has reached 48 million, reports Peter Kafka in AllThingsD.  Earlier this year, we spoke with Huffington Post Media CEO Jimmy Maymann about how the fledgling network has become a vast creator of …

Posted on 04/01/2013 at 10:00 AM

517724808_30_260_195

The important digital media stories are not so much the transformation of the big legacy companies, but around a new crop of digital-only innovators, says Ernie Sander, Executive Editor of GigaOm and paidContent, as he give this preview of the paidContent media conference set for New York on April 17. …

Posted on 03/29/2013 at 4:54 PM

jeffhinz

AUSTIN — The time is now for marketers to start taking advantage of advertising in user-generated videos given the sheer number of videos consumers are watching, says Jeff Hinz, Managing Partner and U.S. Digital Director at MediaCom, during a panel session at SXSW in a private session about digital …

Posted on 03/29/2013 at 10:55 AM

Screen Shot 2013-03-29 at 10.10.17 AM (2)

Brands that have the most success in social media are often those that integrate social throughout the organizatons, says Jan Rezab, CEO of Socialbakers, a social media analytics firm, in an interview with Beet.TV. “There are companies with just one to two guys working on social and I think the most …

Posted on 03/29/2013 at 10:52 AM

View the original article here

The Big Media Story is Now the Small One, paidContent’s Exec Editor Ernie Sander

The important digital media stories are not so much the transformation of the big legacy companies, but around a new crop of digital-only innovators, says Ernie Sander, Executive Editor of GigaOm and paidContent, as he give this preview of the paidContent media conference set for New York on April 17. Beet.TV will be covering the event.   We are a media sponsor of the event.    

Posted on 03/22/2013 at 2:39 PM

RECENT VIDEOS Advertise

Online video is on the rise, but when you look at the numbers in comparison to television, television is still clearly in the lead in terms of viewership.  In a panel at the Beet.TV executive retreat last month, Joy Marcus of DFJ Gotham Ventures spoke with David Payne, Chief Digital Officer at Gannett …

Posted on 04/05/2013 at 6:36 AM

Advertise

70 percent of all video views on global video platforms like YouTube come from foreign ISPs, yet 99 percent of the content is in English, explains dotSUB Founder and Chairman Michael Smolens.  dotSUB seeks to make this English content available to everyone, offering a service that enables video on the web …

Posted on 04/04/2013 at 2:29 PM

Advertise

“The consumer experience in online video right now is not perfect, and I think that there is a lot of potential for disruption,” says Joy Marcus, Partner at DJF Gotham Ventures.  At the Beet.TV executive retreat in February, we had the opportunity to sit down with Marcus and learn more about …

Posted on 04/04/2013 at 2:29 PM

Advertise

AUSTIN – Racist comments on YouTube, often penned anonymously, can be ugly an painful, but engaging in a conversation provides the commentator the platform they seek.  It’s best to step back and not respond says Andre Meadows, the Los Angeles-based comedian  and creator of “Black Nerd …

Posted on 04/04/2013 at 6:30 AM

SS

Technology might be moving the advertising industry along at a rapid pace, but marketers shouldn’t forget the power of emotion, says Stephanie Sarofian, Senior VP & Managing Director at Digitas, during an interview with Beet.TV at the Beet Retreat 2013 in Vieques, Puerto Rico. Numbers and …

Posted on 04/04/2013 at 6:24 AM

Screen Shot 2013-04-04 at 10.51.08 AM

Most of the advertising startups who pitch their new services and products to agencies will never return money for themselves or their investors, says Rob Norman, Chief Digital Officer at GroupM Global, during an interview with Beet.TV at the Beet Retreat 2013 in Vieques, Puerto Rico. “Of every 100 …

Posted on 04/03/2013 at 5:27 PM

Plesstv-christinaBeaumierXaxisBeetRetreat02_12_13693

Programmatic buying of media including display, video, radio and soon digital out-of-home, comprises the “biggest push” around media buying at WPP’s giant media agency GroupM, says Christina Beaumier, VP at GroupM’s Xaxis unit, in this interview with Beet.TV Beaumier explains how data …

Posted on 04/02/2013 at 9:28 PM

517725030_c_260_195

The Washington Post, an early innovator in Web video, which won awards but was “not necessarily Web friendly,” is developing video programming that both works in the context of articles and “stands on its own” outside the article page, says Washington Post Chief Digital Officer Vijay …

Posted on 04/02/2013 at 1:10 AM

517667151_c_260_195

While the live viewership of the HuffPost Live is modest, viewership of short from the daily, 12-hour talk show,  has reached 48 million, reports Peter Kafka in AllThingsD.  Earlier this year, we spoke with Huffington Post Media CEO Jimmy Maymann about how the fledgling network has become a vast creator of …

Posted on 04/01/2013 at 10:00 AM

517724808_30_260_195

The important digital media stories are not so much the transformation of the big legacy companies, but around a new crop of digital-only innovators, says Ernie Sander, Executive Editor of GigaOm and paidContent, as he give this preview of the paidContent media conference set for New York on April 17. …

Posted on 03/29/2013 at 4:54 PM

jeffhinz

AUSTIN — The time is now for marketers to start taking advantage of advertising in user-generated videos given the sheer number of videos consumers are watching, says Jeff Hinz, Managing Partner and U.S. Digital Director at MediaCom, during a panel session at SXSW in a private session about digital …

Posted on 03/29/2013 at 10:55 AM

Screen Shot 2013-03-29 at 10.10.17 AM (2)

Brands that have the most success in social media are often those that integrate social throughout the organizatons, says Jan Rezab, CEO of Socialbakers, a social media analytics firm, in an interview with Beet.TV. “There are companies with just one to two guys working on social and I think the most …

Posted on 03/29/2013 at 10:52 AM

View the original article here